- Part 2: Domain Name Brokers
Domain Name Brokers
Around the turn of the century, domain name brokers were very popular. That popularity had fallen off quite a bit, but you can still use brokers to find good domain names. Most are smaller business owners, using the Internet to make a few extra bucks, since they know a thing or two about domain names. You won’t make millions this way, but it is something to consider if you enjoy the domain name business.
Basically, a brokerage site works something like a cross between eBay and a mortgage broker. In some cases, the domain name seller will approach the broker and ask them to market the domain name. This usually leads to an online auction, in which the broker creates a buzz about the domain name. If you’re a buyer, you can also approach a broker. Buyers tell brokers what specific domain names they want and the broker goes after them, working as an agent or representative for the buyer.
In either case, the broker takes a cut of the profit—usually a certain percentage. If you know enough about domain names to be buying and selling multiple names, it is probably in your best interest to go after the names you want and them resell them yourself. The broker is the middleman. However, brokers can save time for a busy person, so weigh this option carefully. Although they are not as huge as they once were, domain name brokerage companies still command a presence on the web.
