- Part 2: Creating An Image
Creating an Image
To go along with ability to be remembered, you have to have an image if you want to have and edge on the competition. Safe Auto’s image is one of people working hard to save you money. It’s a quality people want in a company. Your domain name has to do the same thing.
Let’s look at www.bigcakes.com again. It obviously speaks to your customers because it uses your company’s name and is somewhat generic. Does it create an image, though? Well, it certainly has potential. If you get a graphic artist to design the site, there are all sorts of fun logos you could use. However, the best thing about this domain name isn’t the potential, it’s the name itself. When you read that domain name, what do you think? Personally, I get this image in my head of a large, decadent wedding cake. It makes me think of something delicious and extravagant. In short, it creates an image.
Not all domain names do that. Say, for example, you went with www.ILikeCake.com. It’s cute, and it still tells me a little about your product. However, there’s a real lack of image. A cake is a cake, right? I want to taste that cake when I think of your business. Consider your domain name as that first forkful.
Remember that your domain name will be both written and spoken. Does your name create a good image either way? For example, say you run a company called Lilli’s Jellies. That’s fine printed on your brochure, but check out how that looks when made into a domain name: www.lillisjellies.com. That looks very confusing. If you are buying domain names to resell, the seller may post that same name in a different font in order to make it seem more pleasant. Again, always cut and paste into a word processing program and change it to Times New Roman.
Before you buy a name, also say it out loud. This is called a radio test and will alert you to tongue twisters and other funny-sounding names. Always remember to be on the watch out for names that look great but could be potentially offensive. Your business, Fine Umbrella Cases might not do so well if you cut it down to an acronym.
